Transforming My Craft:

by | May 25, 2024 | Bakers | 0 comments

From Birthday Cakes to Luxury Wedding Cakes.

Jojo Lydia founder LHBH

After the challenging experience with the skeptical bride, I realized that while my skills in birthday cakes were well-recognized, I needed to enhance my techniques and knowledge in wedding cake artistry. I decided to seek out specialized training to elevate my craft, especially focusing on luxury wedding cakes.

In my search, I discovered an incredible cake artist based in Johannesburg, South Africa. Her work was impressive and I began following her closely. Eventually, I reached out to her and inquired about training opportunities. To my delight, she offered training and provided me with a detailed course curriculum. The content was precisely what I needed, addressing my pain points and aligning with my aspirations.

Without hesitation, I began preparing for my journey to S.A. In June 2019, I traveled to Johannesburg for a 10-day masterclass at Gosh Cakes, under the expert guidance of Natalie Spitholt. This training was transformative, providing me with in-depth knowledge and hands-on experience in creating luxury wedding cakes. The techniques and insights I gained from Natalie were invaluable and marked a significant turning point in my baking journey.

Thanks to this masterclass, I have never looked back. I now specialize in luxury wedding cakes, bringing sophistication and elegance to each creation. Natalie’s training was the stepping stone I needed to reach new heights in my baking career and I am profoundly grateful for the opportunity.

This story highlights the importance of continuous learning and the impact of mentorship in achieving one’s professional goals. I hope it inspires other bakers to seek out opportunities for growth and to never stop believing in their potential.

Lessons Learned: 

Structuring My Luxury Wedding Cake Business.

The challenging experience with the skeptical bride taught me invaluable lessons that I now apply to my luxury wedding cake business. Here are the key takeaways and the changes I’ve implemented:

  1. Streamlined Cake Tastings: 
  • Observation: 

During her cake tasting, the bride brought along eight members, which slowed down the decision-making process.

  • Implementation: 

To ensure a more efficient and focused consultation, I now advise that only the key decision-makers—typically the bride, groom, and one close person—attend the cake tasting. If necessary, the group can include up to four people maximum. This policy helps streamline the process, making it easier to reach decisions and ensuring that the consultation remains productive and on track. By limiting the number of attendees, I can provide a more personalized and attentive experience, ultimately leading to better outcomes for the clients.

  1. Clear Communication and Expectations:
  • Observation: 

The bride’s frequent calls for reassurance highlighted the need for clear communication and setting expectations upfront.

  • Implementation: 

To address this need, I now provide all clients with a detailed consultation that outlines the entire process, from cake design to delivery. During this consultation, I discuss every aspect of the project, including timelines, design details, and any other pertinent information. This thorough approach helps manage expectations, minimizes misunderstandings, and builds trust between myself and my clients. By establishing clear communication from the start, I ensure that clients feel informed and reassured throughout the entire process.

  1. Confidence in My Skills:
  • Observation: 

The skepticism of the bride initially shook my confidence.

  • Implementation: 

To bolster my confidence, I have invested in specialized training and continuously update my skills to ensure I remain at the top of my craft. By staying current with industry advancements and honing my expertise, I can confidently tackle any project. Additionally, I proactively share my portfolio and testimonials from satisfied clients with potential customers. This not only showcases my capabilities but also helps to reassure new clients of my professionalism and the high quality of my work.

  1. Flexibility with Flavors and Designs:
  • Observation: 

I had to change the cake flavors to fruit cakes without charging extra to ensure freshness.

Jojo Lydiah Founder Little Hands Bakehouse

Implementation: 

To balance flexibility with fair compensation, I now incorporate provisions for flavor and design changes into the initial contract. This approach allows me to accommodate customer preferences while ensuring that any modifications are planned and compensated appropriately. By clearly outlining the terms for changes upfront, I can maintain customer satisfaction without incurring unexpected costs or last-minute adjustments. This policy ensures both parties understand and agree on the potential implications of any changes, leading to smoother transactions and better-managed expectations.

  1. Payment Policies:
  • Observation: 

The bride withheld the final payment until she was satisfied with the cake.

  • Implementation: 

To address and prevent similar situations, I have established clear and structured payment policies. A non-refundable deposit is now required to secure the booking, ensuring commitment from both parties and providing financial security for my business. The remaining balance is due two weeks prior to the wedding date, which ensures all financial matters are settled well in advance of the event. These policies highlight the value of my work and provide clarity for both myself and my clients.

  1. Continued Professional Development:
  • Observation: 

My experience highlighted the importance of continual learning and skill enhancement.

  • Implementation: 

I am committed to regularly attending masterclasses and workshops to stay updated with the latest trends and techniques in luxury wedding cakes. This dedication to continual professional development ensures that my offerings remain top-notch, allowing me to provide the highest quality and most current designs to my clients. By investing in ongoing education, I can maintain a competitive edge and deliver exceptional results consistently.

By integrating these lessons, I have structured my business to provide exceptional service and exquisite luxury wedding cakes, ensuring every client feels confident and delighted with their choice.

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